As one of the largest label solution providers for both industrial and consumer goods markets, General Data is all about helping our customers unleash the potential of their business and brand. You can count on us to track industry trends and invest in the latest technologies to help you stay ahead of the curve.
As we approach 2025, here are three packaging and labeling trends we’re keeping our eyes on:
#1: Increased Customization
In today’s consumer-first culture, personalization is key. Consumers are drawn to products that offer choice and reflect their unique personalities.
When it comes to product packaging, this might look like creating limited-edition designs with a range of color options or customized labels that highlight specific regions or interests. Think of the iconic “Share a Coke” campaign, which replaced the Coca-Cola logo on bottle labels with popular names tailored to each market. Channeling the power of personalization through custom label printing can help you connect with consumers in new and meaningful ways.
#2: Maximalism in Label Design
While minimalist packaging and label designs have dominated the market in the last decade, more and more brands are shifting to the other end of the spectrum and embracing a maximalist aesthetic.
Maximalism can be described as “more is more.” Imagine product labels with bold, vibrant colors, eye-catching patterns and typography, and design elements that leave little to no blank space. Labels with a maximalist flair may also use a combination of textures and top coatings to create an inviting, tactile experience.
#3: 360-Degree Shrink Sleeve Packaging
Shrink sleeve packaging is another growing trend in the packaging industry, driven by its versatility, cost-effectiveness and lower environmental impact. This style of packaging is particularly effective for consumer goods that can be bundled for 2-for-1 savings, such as cleaning products, bottled beverages and personal care items.
With 360 degrees of visibility, shrink sleeves provide plenty of real estate for eye-catching graphics as well as detailed product information. Shrink sleeves are flexible enough to cover containers of any shape or size and can even include tamper-evident features for added consumer safety and confidence.
Give Your Labels & Packaging a Fresh Look in 2025
If it's been a while since you last updated your product labels or packaging, now is a perfect time to explore new trends and label printing techniques that can give your brand a competitive edge.
At General Data, we take pride in producing premium-quality prime labels for consumer goods, food and beverage products and many other specialty product applications. We’ll work with you one-on-one to develop a label concept you love, and then bring that vision to life using our advanced label printing and converting capabilities.
Get in touch with us today to explore your options and request your free, custom label quote!
