Brands only have a few seconds to make a first impression, so by the time customers spot your product on the shelf, the clock is already ticking. High-quality, professional custom product and packaging labels play a pivotal role in communicating the quality of your offering, as well as your brand’s unique identity and values.
When business results are paramount, you’ll want to work with a label company that goes beyond just printing labels. You need a true partner, one who will work with you one-on-one from concept to completed label. Choosing a professional custom label converter, like General Data, can help simplify the process and provide access to advanced label design elements that in-house printing equipment simply can’t offer.
If you’re looking for custom-printed labels, be sure they incorporate these key elements to stand out on the shelf:
#1: Crisp, Clear Text
Nothing’s more frustrating for your product’s customers than a worn or degraded label. Maintaining label legibility throughout its use lifecycle is important for product satisfaction and the health and safety of users.
Custom-printed labels with high-performance inks will resist fading and degradation, maintaining the professional appearance that your products require. Whether you choose digital custom label printing or flexographic custom label printing, advanced printing technology ensures your labels will be printed with unparalleled precision and high-resolution text.
#2: Vibrant Colors
A bright, colorful, custom-printed label will help your products jump off the shelves during the seconds most customers spend evaluating their selections.
With high-performance inks in bold colors and even pastel, metallic or fluorescents, custom label printing helps your products stand out from the competition. A vibrant label can convey your product’s value and help your users know they have made the right choice.
#3: Eye-Catching Top Coats and Finishes
Professional custom label printing gives you the ability to add top coats and finishes — the important final touch to your product labels. Creating an attention-grabbing look for your product can make the difference between high brand recognition or languishing on the shelf.
Consider gloss, matte or other specialty coatings to enhance your label’s appearance, including tactile coatings, spot coatings, or even foil stamping and embossing.
The special attention to detail in your label will communicate the premium quality of your product and the significance of your brand to the category.
Get Started with Custom Product or Packaging Labels
Looking for custom product labels? Consider General Data your partner for all your product and packaging label needs.
Our team is focused on helping you create custom labels that meet your business needs and budget. With state-of-the-art printing technology and technical know-how, we’re here to help you ensure your product and packaging labels make a lasting impact.
Request a no-charge, customized quote for your next short or long-run custom label job today!
