For decades, companies in manufacturing, distribution and logistics industries have relied on black-and-white labels for daily operations. However, these plain black-and-white labels do little to enhance brand visibility, boost customer engagement and improve processes. Many times, companies find themselves adding a secondary label for regulatory information, promotions or color-coding purposes.
What if there was a better way?
With today’s on-demand color inkjet label printing technology, it’s never been easier or more affordable to add vibrant color to your industrial label printing process.
Get a closer look at the benefits of color label printing — and how to make the switch:
#1: Enhance Your Brand with Every Label
When it comes to packaging and fulfillment, upgrading to color labels has the power to enhance your brand and connect with customers. With an on-demand color label printer, it’s possible to customize your shipping labels with colorful logos, vibrant images, QR codes and even special offers or promotions to make your customers’ “unboxing” experience that much more memorable and impactful.
#2: Improve Tracking and Identification Processes
Printing your own color labels can also be immensely valuable for warehouse inventory, fulfillment and handling operations. Color is an inherent visual identifier that can be used to quickly denote a package’s location, contents, order fulfillment status and handling requirements. Adding a colored element or icon to your labels is a simple yet effective way to streamline operations, improve productivity and help prevent errors in your warehouse.
#3: Print Durable Labels for Harsh Environments
A high-quality color label printer gives you the flexibility to produce a wide variety of labels for your operations, including the most demanding industrial applications. It’s an ideal solution for the high-volume label printing you do every day, such as shipping labels, as well as lower volume SKUs or specialty promotions. At General Data, we even have blank color inkjet labels that are BS5609-certifed for GHS chemical drum applications, guaranteeing durability in harsh weather conditions, extended exposure to water and UV sunlight.
Because you only print the color labels as you need them, you can make updates immediately, without wasting any labels. On-demand color label printing enables you to adapt quickly to any changes in regulatory requirements so you can keep your operations flowing smoothly.
