Today's consumers are bombarded with information and options. It's estimated that the average adult makes about 35,000 decisions each day. Researchers from Cornell University found that 226.7 of those decision are made on food alone!
Customer "choice overload" and decision fatigue mean consumer packaged goods brands have just seconds to capture attention and stand out from the crowd. Leveraging the psychology of product label design is one way to do just that!
Let's take a look at how different elements of your label can influence consumer choices:
Color: High Quality Color Label Printing
Color is all around us, and it has the power to impact our behaviors, emotions and purchasing decisions. Certain colors also have symbolic and traditional meanings. For example, red is often associated with passion and love, while blue represents peace, hope and wisdom.
Ideally, you’ve already selected colors that represent the values and attributes of your brand identity. It’s the job of your product labels to bring your brand to life through high-quality inks and printing techniques that accurately reproduce your brand’s colors. Investing in professional custom label printing will ensure consistency across all applications and your product lines.
Texture: Label Coatings and Finishes
With custom top coatings and finishes, your labels can go beyond color, enhancing appearance and giving your product a tactile feel that leaves a memorable impression in the minds of consumers.
For example, a soft-touch matte coating can convey understated luxury for products like cosmetics and skincare. A glossy finish is reflective and visually striking for products such as craft beer or specialty coffee beans. Foil stamping and embossing are used to add sophistication and depth to labels, and can be very effective for premium products like wine, spirits, and fragrances.
Shape and Size: Die-cut Custom Labels
Your product labels don’t just need to look great; they must also match the container they’re applied to. Unlike generic, off-the-shelf labels, custom-printed labels offer the ability to create unique sizes and shapes that complement your product’s container perfectly.
Custom die-cut labels ensure a seamless fit, even on challenging tapered or curved containers often used for consumer-packaged goods. On the other hand, an ill-fitting or misaligned label can undermine a consumer’s trust and perception of the product’s quality.
Storytelling: What Does Your Label Say?
Humans are hard-wired to connect through stories. Consider how the visual elements of your label design come together to tell the story of your product and brand as a whole.
While most labels offer limited real estate for words, there are creative ways to integrate storytelling into your labels. Including a QR code on your custom product labels invites consumers to engage, learn and deepen their connection with your brand.
Choose Custom Label Printing
See how the label printing and converting experts at General Data can help your brand tap into design psychology and stand out on the shelf!
With the ability to print high-quality labels in any shape, size, quantity, number of colors, facestock, adhesive and finish, we’ll ensure your labels not only look phenomenal but also meet the functional needs of your products.
Get a Fast, Free Custom Label Quote
Let General Data help you design and build a custom labeling solution that reflects your unique brand. Request a quote today!
