Shipping labels are an essential element in any e-commerce strategy. They serve as a critical link between you and your customers, ensuring your products move seamlessly from the warehouse to their doorstep.
Outsourcing the printing of your shipping labels may seem like the most convenient option, but have you ever stopped to consider the value of printing your shipping labels in-house?
From cost-savings to better branding, let’s look at some smart reasons to start printing shipping labels:
Enhance the Look of Your Product Shipping Labels
By far, one of the most compelling reasons to include color on your shipping labels is to improve their appearance and capture your customers’ attention. Yes, shipping labels need to be highly functional, but that doesn’t mean they can’t be attractive. With an on-demand color label printer, you can print variable data and add colorful branded elements to boost the overall look of your labels.
This can be as simple as adding your full-color logo to a shipping label template or as complex as creating seasonal label designs for major holidays. Using a full-color inkjet printer, you can even include colorful coupons and attention-grabbing special offers in your orders. Adding these colorful visual elements is a powerful way to not only reinforce brand recognition but also create a memorable “unboxing” experience that surprises and delights your customers.
Take Advantage of Postage Discounts
Another good reason to print your shipping labels is that most major shipping companies offer discounted postage rates when you generate shipping labels online. Carriers also typically offer discounts based on shipping volume and frequency.
By shifting your shipping label printing in-house, you can eliminate the need to pay a third-party label printer and take advantage of these potential discounts.
Improve Order Turnaround and Accuracy
By printing shipping labels on-demand, you have greater control over the entire process. This can make a world of difference when it comes to improving fulfillment accuracy and turnaround.
Because there’s no need to wait for pre-printed shipping labels to arrive, you can react quickly to changes and ensure your orders are processed and shipped on time, every time.
Streamline Your Shipping with General Data
Ready to make your shipping operations faster, more efficient and more effective? Turn to the label printing experts at General Data!
We offer a variety of products and services to help companies of all sizes and industries improve shipping management, including full-color label printers and label media, barcode scanners and mobile devices, mobile powered workstations, software, wireless infrastructure and printer repair service and maintenance.
We partner with industry-leading brands to ensure you have access to the best on-demand label printer solution for your needs. Contact us to learn more and get started today!
