Want to reduce waste, help the planet, and win over environmentally-minded customers? Good news — building sustainable practices into your everyday business operations is easier (and more affordable) than you may think. One often overlooked area is the label printing process.
What’s the Real Value of Sustainable Label Printing?
From recycled label materials and eco-friendly adhesives to efficient printing methods, there are many ways to make your product or packaging labels more “green” and help the planet.
Taking steps toward sustainability does more than reduce your carbon footprint; it can also enhance your brand image and benefit your bottom line. Here’s how:
- Attract New Customers - Today’s consumers are paying close attention to the products they buy, and many actively seek brands that align with their values. Embracing sustainability can help your brand stand out from the crowd and resonate with a growing number of eco-conscious customers.
- Improve Brand Perception - Adopting sustainable practices not only appeals to consumers, but it can also enhance your brand’s reputation as an innovative and forward-thinking leader within your industry. This can lead to increased trust, better brand awareness and greater visibility in the marketplace.
- Lower Costs - Believe it or not, switching to sustainable printing practices can result in significant long-term savings. And, one of the best ways to reduce waste and improve cost-efficiency is through on-demand color label printing.
On-Demand Color Label Printing: The Sustainable Difference
With the flexibility of on-demand color label printing, you print exactly what you need when you need it — no more, no less. It’s one of the best ways to make your label printing more sustainable and prevent overproduction, which can lead to wasted labels.
Plus, with today’s digital inkjet color label printing technology, there’s no need to sacrifice quality or affordability in the name of sustainability. On-demand color label printers, like the Epson ColorWorks® series, produce vibrant, full-color labels with crisp, clear text and high-resolution images.
Whether you need to print a small batch of labels for a limited-time offer or make a seasonal design change, on-demand color label printing enables you to save time and money by printing exactly the number of labels you need on the spot — without being locked into an unnecessarily large label print order.
Ready to Switch to Sustainable Label Printing?
At General Data, we understand the value of environmental responsibility in the label printing process. If you’re thinking about making your label printing more sustainable, we’re here to help!
From on-demand color label printing solutions to recycled and “eco-friendly” label materials and adhesives, we have the products and solutions you need to boost your brand, improve efficiency and reduce waste at the same time.
And, as certified top-level partners with the leading digital color inkjet printer brands and manufacturers, we’ll help you evaluate your options and choose the best inkjet label printer for your business application, budget and workflow.
