Your customers want the most reliable stock labels, innovative custom labels and efficient label printing solutions that save them time and money. To win their business, you need to understand their needs and deliver real value. As your trusted label partner, General Data has you covered!
Not sure where to start? We’re breaking down the basics to help you sell more label solutions more profitably:
#1: Materials Matter
It may sound obvious, but not all labels are alike. Each component of the label must be compatible with its intended application and environment. This includes:
- Facestock: The visible part of the label where imagery, text and barcodes are printed.
- Adhesive: Different types of adhesives are used to apply labels to different application surfaces and conditions.
- Liner: The backing material the label peels away from. General Data also offers cost-effective and eco-friendly linerless label options.
- Top coatings and finishes: An additional layer that can enhance visual appeal, add durability and protect against moisture, chemicals or extreme temperatures.
In order to recommend the right label materials and solutions for your customers, you first need to understand how and where they plan to use their labels. Our label experts are here to help you ask the right questions so you can uncover—and solve—your customers’ problems.
From healthcare to manufacturing to food service, many industries require labels that meet strict compliance requirements for durability, traceability and safety. To position yourself as a trusted resource, it’s important to ensure your customers have the appropriate labels for their specific industry and application.
With decades of label expertise and technical know-how, General Data can help you navigate any label requirement. We’ve worked with companies across a wide range of industries, developing labels that meet regulations for the FDA, OSHA, GHS and many more.
#3: Price isn’t Everything
When it comes to selling stock labels, it’s easy to assume that most customers only care about their bottom line. But remember, price is just one part of the equation.
Some label manufacturers and suppliers will cut corners with lower-quality materials and adhesives. However, a cheaper label that fails to perform will only cost your customers more in the long run. To compete on more than just price, you need to demonstrate your value to your customer by supplying reliable high-quality labels that consistently perform with zero problems - at a competitive price.
With General Data, you can confidently stand behind every single label you sell. Our blank stock labels are engineered for reliable performance across a wide range of printing methods, including thermal transfer, direct thermal, laser and color inkjet printing.
#4: Custom Labels are a Game-Changer
While General Data offers an extensive selection of stock labels in many sizes and configurations, sometimes your customers need a custom label solution for a unique application.
Thanks to General Data’s custom label, tag and shrink sleeve manufacturing and label converting capabilities, it’s easy to deliver a tailor-made solution that meets your customers’ exact requirements.
We can create custom labels for any application - in virtually any size or shape, printed flexo or digitally, using a variety of materials, adhesives, inks, top coatings and finishes to fit your customers’ needs and amplify their brand.
#5: Service & Support Begin Before the Sale
Today’s customers expect personalized attention and support. Whether you’re selling labels or any other product, never underestimate the power of knowing your customers. When you understand their current pain points, you can add more value with the products and solutions you offer.
At General Data, we take customer service and support seriously. When you become a Channel Partner, you’re assigned a team of label sales experts and customer service specialists who are dedicated to working closely with you so you can solve your customers labeling challenges and deliver the right labeling solutions at the right price.
Every point along the way - from sales to customer service, estimating, pre-press, production, warehousing and shipping - is all about complete satisfaction with every order, every quote and every shipment. We’ve got your back, so you can focus on taking care of your customers.